Performance marketing for ambitious brands

More checkouts.
Less guesswork.

Your storefront already has demand. We find the revenue hiding between the first click and the next purchase - and build the system to capture it.

01

The only model
we believe in.

No upfront cash.
No retainers. Ever.
We get paid when
you get results.

Selected client voices

Founders at Empyrean Skin, Lumbazzi, Robyn Skincare, and Inner Shrine trusted us with their customer journey.

Hear what changed

A quick diagnostic

Is your growth
leaking?

The most expensive problems are often the quiet ones. Check the symptoms you recognize.

×

Your flows are set-and-forget

Welcome and abandoned-cart messages run, but post-purchase, win-back, and replenishment journeys never adapt to what people actually buy.

×

SMS is a broadcast channel

Campaigns go out without a real segmentation strategy, so your best customers get the same message as a first-time browser.

×

Acquisition stops at the sale

Paid and social spend is measured on the first order while retention, margin, and the second purchase remain invisible.

×

Your data tells different stories

GA4, Shopify, and your ESP disagree on revenue, making it hard to know which channel or customer action deserves more investment.

×

High-intent visitors drift away

Product-page traffic arrives, hesitates over fit or shipping, and leaves without an intercept, a useful answer, or a reason to return.

×

Your team is the automation

Reporting, list pulls, campaign QA, and handoffs happen manually - leaving strategy squeezed into the gaps between busywork.

Every click should have a next move. Every customer should have a reason to come back.

- The Checkouters point of view

Two levers. One commercial outcome.

We connect the
whole journey.

01

Full-funnel & retention strategy

We map the moments that matter - from acquisition promise to repeat purchase - then give every channel a job, a metric, and a handoff.

02

SMS flows & campaigns

Useful, timely, permission-led messaging for browse, cart, post-purchase, VIP, and win-back moments. Built to lift revenue without burning trust.

Free field guide / practical edition

The Retention
Leak List

A practical teardown for brands: 15 checks across flows, SMS, measurement, and the moments that make a second order more likely.

Flows
SMS
Measurement

Ready when you are

Find the leak.
Fund the fix.

We help established brands increase repeat-purchase revenue through lifecycle strategy, email, and SMS.

What the free audit includes

In 5 business days, we’ll review your retention flows, SMS setup, measurement, and repeat-purchase gaps. You’ll receive a short teardown with the first three tests we’d prioritize. No account access is needed to start; we’ll tell you what would make the review more useful.

No pitch deck. No retainer conversation. Just a useful first look.

Selected case studies

Small leaks.
Clearer growth.

Three practical shifts, told as the change customers could feel - not a stack of identical metrics.

01
Office & school supplies · CanadaA quarter

From manual repetition to a steadier rhythm.

Recurring work was being handled by hand, and the team was understandably wary of disturbing a process that technically worked. We mapped the low-risk repetitions first, then introduced a simple workflow around them.

BeforeRoutine tasks depended on memory, handoffs, and spare capacity.
AfterMore consistent execution, with the team able to spend attention where it mattered.

Result The improvement was measured against average order value, but the more immediate win was operational consistency.

02
Food & beverage · UK3 months

A legacy platform, made easier to trust.

The platform was limiting scale, while replacing it would have been costly and risky. Instead of forcing a rebuild, we created a clearer view of acquisition performance around the existing setup.

BeforeScattered data made customer acquisition cost difficult to trust.
AfterFewer errors and faster decisions from a shared operating picture.
03
Craft & hobby supplies · Canada90 days

When every channel starts speaking clearly.

A strong product range was being introduced through inconsistent messages. Approval cycles slowed the work and campaigns drifted apart. A shared message framework gave the team a common starting point and made decisions easier to move through.

What changedMessaging became more consistent across customer touchpoints, creating the conditions for higher campaign ROI and a healthier repeat purchase rate.

Words from clients

Good work
travels.

Reviews from founders and operators who trusted us with the parts of their customer journey that matter most.

Empyrean Skin logo

“He understood my brand voice quickly, and every email sounded like it was written by me or the brand.”

Outcome: on-brand lifecycle messaging the founder could confidently send.

Lumbazzi logo

“There was a level of personalization that made me feel like I should give him a shot.”

Outcome: a more personal customer experience from the first interaction.

Robyn Skincare logo

“He designed the emails to integrate with the brand - its look, feel, colour palette, and voice.”

Outcome: email creative that worked as part of the wider brand system.

Inner Shrine logo

“He went above and beyond my expectations and worked with me to get the emails absolutely perfect.”

Outcome: a smoother review process and polished emails ready to use.